Behzad Enjezab; Shahnaz Nayebzadeh; Sayyed Hassan Hataminasab
Abstract
Introduction: The dramatic growth of Web 2.0 technologies and social networks provides a lot of potential for promoting health and health behavior change programs. Organizations and healthcare providers also play a major role in the use of this tool as the main contributors to these programs. This study ...
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Introduction: The dramatic growth of Web 2.0 technologies and social networks provides a lot of potential for promoting health and health behavior change programs. Organizations and healthcare providers also play a major role in the use of this tool as the main contributors to these programs. This study aimed to assess published texts to identify opportunities and challenges in the use of social networks in healthcare organizations.Methods: In a systematic review study, we assessed published articles between January 2008 and July 2018 using related keywords in Emerald, ScienceDirect, Springer, Wiley, Magiran, SID, Irandoc and PubMed databases.Results: Fifteen opportunities and six challenges were identified for healthcare organizations. The opportunities for these organizations included informational support, social support, searching for instrumental support, reduction of organizational costs, provision of patient satisfaction, real-time client monitoring, accessing a new atmosphere for communication with clients, educating clients, branding, knowledge management, increased access to specific clients, encouraging behavioral changes, direct communication with clients, instant communication with clients, and identification of opportunities for improving quality within organizations. And also the facing challenges included one-way communication, lack of expertise in the area of information technology and in proper client interaction, protecting the privacy of clients, poor understanding perception of the public, negative comments by patients and ultimately, more follow-ups by other organizations rather than individuals.Conclusion: The identification of the opportunities and challenges provides the possibility of more favorable planning and operation of these networks by policymakers and managers of health organizations.
Behzad Enjezab; Shahnaz Nayebzadeh; Sayyed Hassan Hataminasab
Abstract
Introduction: The dramatic growth of Web 2 technologies and the emergence of social networks fosters great potential for the dissemination of health behavior change programs and healthcare. Organizations and providers of health services, as major contributors to these programs, have a large share of ...
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Introduction: The dramatic growth of Web 2 technologies and the emergence of social networks fosters great potential for the dissemination of health behavior change programs and healthcare. Organizations and providers of health services, as major contributors to these programs, have a large share of these tools. This study aimed to provide a classification for the content that health organizations publish on social networks.Methods: This study was conducted through qualitative content analysis method. To this end, in the first step based on the literature, the study of the previous frameworks and the results of the researchers work in this field, initial coding was done; and in the next step, by analyzing a sample of 582 posts published on social networks by 11 leading health organizations in the world, categorization and coding were completed.Results: Data analysis revealed in the extraction of 27 subcategories that consisted of 14 main categories including informational, educational, emotional, event, inviting, experiential, functional, alerting, employee, challenging, introductory, advertising, expressive, and celebrities for health organization content.Conclusion: The findings of the present study provide a comprehensive framework for the classification of health posts. This classification can be used by health policymakers to generate health-related content with new ideas as well as daily use to interact with social media audiences.
